AirLoop is all about building repeat business. When you start with AirLoop it compliments your campaigns on Groupon by giving you an ability to capture the contact details of the customers who come in through those campaigns. Using that captured customer contact information, you are then able to convert that traffic into repeat customer visits without having to run more Groupon campaigns. Once you have built a sufficient customer database through AirLoop, you can totally get off Groupon and start sending your own deals and offers directly to those customers through SMS without having to give the insane financial incentives that you have to offer through Groupon. Most of our existing customers are already in the process of getting off the daily deal sites with plans to give the same deals directly to their loyal customers through the AirLoop platform.